When you compare desktops and laptops, you’ll notice that they’re just two different types of product design for a similar product – personal computers. Nevertheless, over the last few years, we’ve seen a dramatic decline in desktop market share and an increase in laptop market share. This is all thanks to a little adjustment in product design. Before we get to the main article if you are looking for a product design companies then see here.
What Is Product Design?
It is the process of conceiving, creating, and iterating products that offer solutions to user needs. It’s the method by which designers blend customer wants with corporate objectives to assist brands to create consistently successful products. Product design distinguishes a company from its competitor and is, therefore, a vital part of running a successful business.
We all know that Levi’s jeans aren’t the same as Killer jeans, or that Arrow shirts aren’t the same as Van Heusen shirts. Though the products are similar and have similar uses, they are also made different for different clients. As such, their pricing is also different. This is all because of product design.
In simple words, therefore, we can say that product design is the way sellers present their product’s benefits and features to customers. The design of a product could also be a benefit in itself. When people were still using Boom Box’s, Sony introduced the Walkman, which became an instant hit.
In essence, all that changed was simply product design involving a different technology. Later, Apple modified the product’s design further and introduced the iPod, which once again stole the show. Today, Smartphones are eating into the iPod’s market share. Who knows what tomorrow holds?
The Importance of Product Design in Marketing
From a marketing standpoint, there are various reasons why product design is crucial to a company. Here are some:
• If you have a better product design than the competition, your product will be chosen over the competitors in the market.
• Product design, particularly in technological markets such as laptops and smartphones, is a major crown pull.
• Product design also improves the efficiency of heavy machinery and services.
• Design can take many shapes, and the greater the product design’s acceptability through time, the more successful a brand will be in future. Nokia, for example, was a company founded mainly on the promise of “user-friendly phones.” This was nothing more than a product design gimmick.
• Packaging is important in product design since it is the final point of influence and thus the final point of sale for the company. Packaging that is integrated into the product design can make a big difference.
As can be seen, product design plays a significant part in product differentiation from the competitors. That said, when it comes to product design, remember to think about the investment vs. the rewards. Sony once released a wifi-enabled “VILLA” appliance to provide users with internet connectivity throughout their homes. However, the device was so bulky that no one could lift it when it was needed. Later on, because it was not user friendly, the acceptability plummeted. The product flopped in a matter of months.
Impact of Product design on Consumer behaviour
Consumer behaviour is recognized to be highly influenced by product design. As such, shrewd companies like BMW’s American Tourister, Rolls Royce and Louis Vuitton are all built based on product design. These brands provide unique features that no one else can match.
A brand that invests more in product design and includes customers in the design process is more likely to generate a positive return on investment and be picked over the competitors. This is particularly because the product design will be customer-friendly, making it well-liked! If you’d like to take your business to the next level, therefore, bank on product design.