When it comes to property marketing, photos and floor plans are both essential marketing tools. That is the basic concept that has not changed despite the wealth of options that are offered by UK Prop Tech start-up companies.
Reasons Why You Should Have Floor Plans
These days, buyers expect to see photos and floor plans to be included in standard listings. Studies indicate that 81% of buyers think that it is essential to see a floor plan when they are looking at properties.
Why Is It Necessary to Have Photos and Floor Plans to Sell a Property?
- They help you display a property’s full potential.
- When you have high-quality marketing materials and photography, it maximises the interest in your property.
- They help with increasing the number of qualified leads you receive and your transparency.
- They help to ensure your brand presence is consistent.
However, we have seen many listings fail due to the fact that they fail when it comes to the basics, by providing details that are inaccurate, not providing floor plans, and having photos that show off the property poorly.
When you provide insufficient information or do not offer a floor plan, it can impact the interest that your property gets.
It isn’t hard to highlight the best approach. However, quite often there are valid reasons why a certain approach is simply not available.
Why Are Good Photographs and Detailed Floor Plans Not Included in a Property’s Listing?
- It might not be possible due to time constraints.
- The property listing might not have the necessary equipment or right experience.
- Good photography needs good light and weather, and that might not be available at certain times.
- Poor communication can result in bad preparation and poor home staging.
To market any property there are certain operational points that should be considered. The following are a few useful tips to help you maximise potential.
Tips for Estate Agent Photography
While searching online, you will encounter numerous examples of poor photos posted by estate agents. It is, of course, best to avoid these poor photos.
Visual content is critical in order to elevate a property’s presence online. Although most estate agents do have good minimum standards, it is better to bring in professional photographers.
In both cases, the core principle is to be constantly prepared at all times.
- Stage the property – Before you arrive, ask the homeowner to tidy up their property.
- Site preparation – Be sure to understand the layout to use your time the best.
- Equipment – Use a good DSLR camera and an ultra-wide lens with a tripod that has a spirit level
- Internal and external shots – play around with different angles
- Aim for a minimum of 2-3 external shots and 8-10 internal shots.
Those are the basics when it comes to property photography. After you have those covered, you will then need to focus on achieving the maximum results from the floor plan. If you need some storage so you don’t have to carry expensive equipment around from one location to the next, Blue Box storage offers a safe place for storing equipment.
Tips for Drawing Floor Plans
The floor plan is the key to selling a property and you must spend enough time on the various details in order to make a difference. To draw floor plans you need more than a pencil and graph paper. What else is needed?
- You need a laser measuring device to create accurate floor plans.
- When taking measurements, be consistent.
- Include all necessary details, such as doors, windows, and other types of permanent fixtures.
- Learn about and use the right symbols.
- Make sure to always check and review your final plans.
Fourwalls can offer further help.