In the digital age of today, video content has become a highly effective way for companies to connect with audiences. Unlike other marketing communication forms like podcasts and visual advertisements, video content instantly grabs the attention of an audience with the use of dynamic elements, noise and movement. Video content is a very engaging medium, that can trigger emotional responses and strike connections. When used in the right way, video can make information a lot easier to digest and interpret much quicker, which helps to make communication that much more effective. This often results in an increase in brand recognition.
Similar to any other business that expands beyond the domestic borders, the overall aim is to become recognised and then thrive in new locales. In Southeast Asia, more particularly, there are 9 major spoken languages. This means that translating content to accommodate multilingual audiences becomes a given. Companies can localise their content by changing written into video content, considering the locale’s cultural and language context.
Voice overs is one of the production techniques giving television, radio and other types of mediums a solid narrative, which is one of the best solutions to retain the overall integrity of “original” video content. This involves adapting a spoken language to a local audience. The best applications of Voice over services increase the appeal of the content to the new targeted audience, which helps you to communicate your messages in a manner that is more relatable.
Seventy-three per cent of online consumers will be more likely or open to buying services or products after they have viewed related videos. For this reason, the localisation of the video content becomes a must. This assists with engaging with the appropriate audience and delivering a well-rounded customer experience. This is also a fantastic method to successfully increase sales.
Voiceover In Documentaries And Films Improves Storytelling
In all film genres, voiceovers are used widely to tell stories, move plotlines, and offer a more intimate view into what is going on in the minds of each character. They assist with the visual composition of the film, to bring about an increased audience impact and connection by providing clarity and triggering emotions. Even when the movie isn’t targeting foreign-language audiences, a voice-over can be used to fill in gaps in documentaries and interviews, which often highlights the importance, or “points of interest”. This also helps to create continuity and to impactfully deliver messages or to carry a narrative to a logical conclusion.
Voiceover in Gaming Enhances the Gaming Experience
Developers have started to create gaming environments that are a lot more sophisticated and are pretty unbelievable, with the assistance of dialogues and well-rounded characters. Voice overs, in the gaming sector, has become an integral and vital part, making the experience even more real and immersive. This is even more prominent when role-playing in a game, where voice-overs have managed to develop and enhance the atmosphere in the game. It also gives the characters more authentic personalities, with our favourite villains and heroes having dialogues that sound similar to real people, which makes these environments even more believable. Games have started to become increasingly cinematic, combining deep plots, virtual reality, animations and intriguing auditory support.
Voiceover in Education Assists with Easier Understanding
The Internet has managed to open several doors to a host of opportunities, while the education sector has also managed to capitalise on this particular platform. Learning has become easier than ever with an increase in free online courses and resources. In fact, even universities have started to adopt these trends, with several of them creating online curriculums to support their programs. People seem to engage a lot better when human elements are involved, which in these cases, involves voice talent. Engaging with students using voice-overs also enhances and confirms visual context, while helping people to understand the information that is presented in a better way.
Could You Benefit from the Assistance of Professional Voice-Over Talents?
Hiring a well-known and respected agency to assist you with voice-over and localisation requirements can help you with adapting to unknown worldwide markets, easily and seamlessly. Here at Andover, we can help you to provide multilingual voice services in every language. Our facility is home to 3 soundproof-recording studios, our own in-house production studio team, and well-trained and talented voice artists.